If you ask entrepreneurs how to start an online business, chances are you’ll hear tips, such as “build a personal brand,” “build an email list,” or “grow a community of like-minded people.”

As an entrepreneur, I admit these are all good tips. However, the means to achieve the desired result are very different.

I know many talented content creators who grow their businesses through social media. It seems the most popular option out of many. Because people believe social media blogging requires no skills and can be mastered quickly.

That’s why we see many content creators with unsolicited advice on social. It seems there are too many of them nowadays.

Since people’s attention is limited, the only way to stay noticed is to publish a lot of content frequently. By frequently, I mean multiple times a day!

If you want to leverage any social media platform, you must publish multiple times daily, engage in conversations and leverage networking. It’s a lot of work! And it’s not easy.

Well, nothing is easy in business.

However, if you don’t feel like being online 24/7, you must find other options to attract your target audience consistently.

Let me show you how you can build a sustainable user acquisition channel through search engine optimization.

How to create optimized content to be found on search engines

As an SEO writing expert, I get many messages from companies and individual content creators with one common issue — they fail to understand how search engines work.

As a result, they create content that flops.

Time and resources are wasted without achieving a desired goal.

As banal as it may sound — search engines want to satisfy users’ needs. Therefore, they try to display the most relevant results at a particular moment in time.

If you understand the search intent behind your users’ queries, you will create content with a better chance of ranking in search results.

It includes:

  • Analyzing the content format of the top 10 ranking websites (so you know what format to use).
  • Analyzing the content length (so you’ll create a long enough content piece).
  • Analyzing the competition (so you know whether you can rank high for your target keyword).
  • Analyzing the titles and content of your competitors (so you can define a unique angle for your content).

You can learn how to write blog posts that hit the Google front page in my new ebook updated for 2023.

For example, I primarily publish optimized content about SEO, SEO for startups and SaaS, SEO for lead generation, and small businesses. These posts help me attract potential clients looking to improve their website’s performance in organic search results.

I’ve been doing it consistently for two years. Now, if I stop any activity on my website, I’ll continue getting leads because my content will continue ranking and attracting the target audience to my site.

You can achieve the same and even better results with SEO.

SEO works for every business, regardless of your niche!

Are you a working mom willing to start a blog? There are tons of juicy keyword ideas for you:

This is quick keyword research for “working mother” related keywords

Are you in the wellness and healthcare niche? The following are some juicy keywords to consider.




These keyword ideas are part of my blog post on blogging niche ideas I wrote last year. The numbers above might slightly differ nowadays since some time has already passed.

However, my point is that every niche has easy-to-rank keywords, regardless of how competitive it seems.

In conclusion

If you want to grow an online business in a competitive niche, do it!

You are not late to the party!

Every niche, regardless of its competition, has underserved sub-niches you can occupy.

I know it since I’ve done keyword research multiple times for different businesses, from established SaaS and B2B companies to small business owners.

Unlike social media, organic search gives a chance to build a sustainable long-term business without the need to be active daily.

If you are a content creator who manages multiple projects and does not have time or desire to grow social media accounts, SEO can be a suitable option for you.


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